Craig Green was announced as the winner of the third BFC/GQ Designer Menswear Fund supported by Vertu. The announcement was made at a reception hosted by Caroline Rush CBE, Dylan Jones OBE and Gordon Watson at the Boundary Restaurant in London. Craig Green founded his eponymous label after graduating from the Central Saint Martins MA course in 2012.
Dylan Jones OBE, British GQ Editor, commented: “I would like to congratulate Craig Green, the third winner of the BFC/GQ Designer Fund, supported by VERTU. This year the level of talent and business acumen presented by the shortlisted designers was even higher than usual, with each designer making a case for themselves. However, there was only really one winner, as Craig demonstrated a unique ability to build commercially on the incredible awareness driven by his high-profile shows during London Collections, Men. It was a unanimous decision, as he showed a seemingly innate ability to understand the demands of growing a small business. He is a more than worthy winner of the prize. I would also like to personally thank Gordon Watson for supporting the BFC/GQ fund. As a bastion of British creativity, Vertu completely understand the importance of nurturing young British talent.”
Gordon Watson, CEO of Vertu commented: “Once again, it has been a delight to spend time mentoring each of the shortlisted designers for what is now the third BFC/GQ Menswear Designer Fund. It has been a privilege for the Vertu team to be so involved. The standard has been very high but, in the end, Craig won because of his clear vision and commercial awareness, which will no doubt lead to a very successful future.”