The British Fashion Council runs The Model Zone as part of the Model Health Programme and to ensure the well-being of models during London Fashion Week (LFW) and London Fashion Week Men’s (LFWM).
The Model Zone is a private space for use by the models taking part in the catwalk shows and presentations during the event. It offers models a dedicated space to eat, drink and relax in between shows. Look out for Model Zone posters backstage, providing the location and further details on The Model Zone.
The Model Zone will be open from 16th – 20th February, 11am – 6pm each day. A schedule of sponsor activity will on the posters backstage and available from agencies.
This season at the Model Zone we will be featuring the following:
Breather’s mission is to make workspaces accessible, connected and productive. Through its network of 500+ thoughtfully designed spaces spanning 10 major cities worldwide, Breather allows businesses and teams everywhere access to private spaces whenever they need it, for however long they need it.
Find out more: www.breather.com/ @breather
What started in 1921 as a pharmaceutical laboratory, with its own plant garden, is today a world-leading manufacturer of certified natural by NATRUE personal care.
Responsible dealings with both nature and people have always formed part of our business, ever since Rudolf Steiner articulated his vision of a company completely at the service of human beings and the world as a whole. Whether it’s through fair trade, biodynamic cultivation or the supportive development of our employees – sustainability is part of our roots.
Weleda will be offering complimentary massages and facials at the Model Zone.
Find out more: www.weleda.co.uk/ @weledauk
Curaprox is a Swiss Oral Health company who promote oral hygiene and have over 120 products, which are sold in 60 countries. Curaprox’s new Black is White range, whitens teeth by removing discolouration using activated carbon – while also boosting oral health. The range, includes Curaprox Black is White Toothpaste, a limited-edition CS 5460 ultra-soft toothbrush and Black is White Whitening chewing gum.
Find out more: www.curaprox.com/ @curaprox
Fulfil Vitamin & Protein bars are a range of 11 great tasting snacks packed with 20g of protein, less than 3g sugar and delivering 100% RDA of 9 daily vitamins. At Fulfil we believe that snacking should taste great and be better for you, that’s why we created our range of bars with benefits.
Find out more: www.fulfilnutrition.com/ @ fulfil_nutrition
OTHER CONTRIBUTING SPONSORS: EVIAN, HIPPIES, MAYOR OF LONDON, PROPERCORN, DASH
Phone: +44 (0) 207 759 1996
Mobile: 077 6608 3597 (During LFW)
Read our Model Guide created by the British Fashion Council, AMA and Storm below.