Decoded Fashion announces the shortlist for the 2016 London edition of the Fashion Futures Awards. In partnership with The British Fashion Council, the awards honour the brands, retailers and tech companies who are innovating and working together to push the boundaries of what it possible in fashion and tech.
“The shortlist for this year’s Fashion Futures Awards is an incredible mix of fashion brands, retailers and start-ups, all using tech to make their product and customer experiences better than ever. A recurring theme we have seen in the shortlist is the importance of consumer insight in delivering meaningful and valuable initiatives. We are delighted to continue to support the evolving dialogue between fashion and tech with the support of the British Fashion Council.”
Fay Cowan, Brand and Content Director, Decoded Fashion.
With a mix of judged and nominated categories, the 10 awards to be presented during the ceremony range from mobile and e-commerce, to omnichannel and data and analytics.
MASTER OF MOBILE
ASOS
Mallzee
Parcel For Me
Shopstyle
The NET SET powered by NET-A-PORTER
THE BIG IDEA
BLUSHO
CuteCircuit
MySwear
Näraffär
Photospire
THE GAME CHANGER
Karrot
Parcel For Me
Prodibi
Smartzer
TryLikes
DIGITAL COALITION
Christopher Raeburn X Unmade
JW Anderson X Grindr
Monsoon X OfferMoments
River Island X Shutl
Ted Baker X Wirewax
REAL TIME INNOVATOR
Shop Direct
Thread
Topman
Topshop
NEW E-STORE ON THE BLOCK
Dear Frances
Rêve En Vert
Semaine
Sophia Webster
The Idle Man
BYTES & BRICKS
Hunter
NIKE
Rigby & Peller
Sephora
BEYOND THE RUNWAY
Balenciaga
Grindr X J.W. Anderson
Joshua Kane X Smartzer
Topshop X Nick Knight
A KILLER EXPERIENCE
ASOS
Burberry
Farfetch
Sephora
Topshop
THE VISIONARIES - BFC
TBA
The shortlist will be judged by an esteemed panel of experts from across the fashion and tech industries, including:
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Caroline Rush CBE, Chief Executive, British Fashion Council
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Dolly Jones, Digital Strategy Director, Condé Nast Digital Britain
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Dylan Jones OBE, Editor of British GQ & Chair of London Collections Men
•
Martijn Bertisen, Director of Retail, Google
•
José Neves, CEO & Founder, FarFetch
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Caroline Issa, Chief Executive & Fashion Director, Tank
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Will Hayward, CCO, Dazed Media
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Simon Forster, Executive Director – Multichannel & Supply Chain, Selfridges
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John Mooney, Creative Director; Menswear & Production, ASOS.com
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Robin Derrick, Executive Creative Director, Spring Studios
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Amy Cole, Head of Brand Development (EMEA), Instagram
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Clara Mercer, Head of Communications, British Fashion Council
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Antoine Nussenbaum, Co-Founder and Principal, Felix Capital
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Marc Worth, CEO, Stylus