Application & Criteria

13 April 2017


  • The British Fashion Council Fashion Film initiative provides one designer financial support towards creating a film for their upcoming collection
  • Sponsorship will be awarded to one designer each season at London Fashion Week Men's (LFWM) & London Fashion Week (LFW)
  • The applicant must  have a minimum of two stockists
  • Only fashion designers and brands can apply (directors can only apply through a brand)
  • The applicant must be based in the UK

Phase One
Application Process

  • Applications for London Fashion Week Men's June 2017 are now closed.
  • Applications for London Fashion Week September 2017 will open in April
  • When the online application has been reviewed the applicant will receive a response by email
  • The equal opportunities section must be completed, but can be anonymous. This will be kept and will not affect your entry
  • Designers are selected by the Fashion Film Panel, comprised of the BFC and River Island

Phase Two

  • Following the submission of the application form, successful applicants may be asked to further discuss their proposed film and its intended purpose. This will be reviewed by the Fashion Film panel
  • Applicants may be asked to submit additional supporting information such as budget, treatment, credits
  • Applications are judged by the Fashion Film Panel

Additional Information

  • Successful applicants can apply for up to two grants of support

For further information please contact: 

Isabella Davey
Tel: +44 (0) 20 7759 1978